Privacy Policy

The Privacy, Security and Cookies Policy of Brune_Blonde Limited (the “Company”)

This Privacy, Security and Cookies Policy (“Privacy Policy”) applies to the processing of data collected from you when you use our website located at www.bruneblonde.com (the “Website”). In this Privacy Policy “we”, “our” and “us” refers to the Company, and “you” refers to the user of the Website.

We use and process your Personal Data (as defined below) in accordance with the provisions of this Privacy Policy, the Personal Data (Privacy) Ordinance (Cap 486, Laws of Hong Kong) (“PDPO”). Your use of the Website indicates your acceptance of the current version of this Privacy Policy, which may be amended from time to time. We recognize the importance of your privacy and maintaining the confidentiality of your personal information. This Privacy Policy applies to all products and services provided by us in the Website and displays the terms on how we may collect, use and disclose your personal information.

1. How We Collect Personal Data From Users

When you visit our Website, you are not obligated to provide any information to us. Under the PDPO we are the data user for the processing of your Personal Data. We collect Personal Data that you knowingly disclose to us. For example, you may submit information when you make purchases; when you request information; when you create your online account or when you participate in any other Website service. Such Personal Data may include your name, address, telephone number, email address, gender, credit card information, username, and password (for account holder), and other information about you (collectively, “Personal Data”). We then use Personal Data to create a user profile. In this context, we may combine the Personal Data you give us online with other information we hold, as regards transactions and communications collected or processed by any member of the Company and authorized subcontractors. We also automatically collect certain data about your use of the Website such as log files, cookies, browser type, and other computer or device information as described below.

2. Purpose of Collection and Use of Personal Data

When you participate in or sign up to any of the services provided by our Website, personal data is collected from you to enable us to provide you with the services. You may decline to provide us with the requested personal data, but in such case, we may not be able to provide the services to you. By submitting your personal data, you consent to our use of such data subject to this Privacy Policy.

Personal data collected from you may be used by the Company for:

  • Providing you with the related services;
  • Verifying your identity or account;
  • Handling your order(s) and payment instructions, or collecting outstanding bills or other instructions;
  • Analyzing, verifying, and/or conducting credit checks, payment details and/ or conditions, so as to provide you with the related services;
  • Providing you with customer service;
  • Conducting marketing research, statistics analysis, and behavior analysis;
  • Auditing;
  • Making disclosures when required by applicable laws, rules, and regulations;
  • Direct marketing of the products and services of the Company and its business partners.

3. Types of Personal Data Collected

For the purpose of carrying on the company’s business, including registration and administration of the Website and provision of related products and services (including relevant online services), you may be requested to provide personal data such as, but not limited to, the following, without which it may not be possible to satisfy your request:

  • Your name;
  • Contact details, including contact name and telephone number or email address, delivery address.

In some instances, you may also be requested to provide certain data that may be used to further improve our products and services and/or better tailor the type of information presented to you. In most cases, this type of data is optional although, where the requested service is a personalized service, or provision of a product is dependent on your provision of all requested data, failure to provide such requested data may prevent us from providing the service to you. This type of data includes, but is not limited to:

  • Gender
  • Age

The Company’s web servers may also collect data relating to your online session, the use of which is to provide aggregated, anonymous, statistical information on the server’s usage so that we may better meet the demands and expectations of visitors to our Website. This type of data may include, but is not limited to:

  • The browser type and version;
  • Operating system; and
  • The IP address and/or domain name.

4. Who Has Access To Your Persona’ Data

We use third parties for certain processing activities on our behalf to operate the Website, such as website hosting, order processing, payment processing, delivery of products or services, delivering content, and website management. To the extent these third parties have access to Personal Data in order to execute these processing activities, we have taken the required organizational and contractual measures to help ensure that Personal Data provided by us to these third parties is exclusively processed for the purposes mentioned above. These third parties are not authorized to send you any information about products and services from other companies without your permission.

You acknowledge and agree that we may engage third-party payment for the purpose of processing your payments made via the Website from time to time. The Personal Data, which contains your payment information including but not limited to your credit/debit card number, holder’s name and CCV that we collected, will be passed to such payment processors, their affiliates and/or their agents (if necessary) solely for the aforesaid purpose. The handling of your Personal Data by such third-party vendors, their affiliates and/or their agents (if necessary) will be governed by their respective privacy policy. If you are not agreeable to the privacy policy of the relevant third-party vendor, its affiliates and/or its agents, you should not choose the payment solution offered by such vendor, its affiliates and/or its agents.

We may transfer Personal Data to an affiliate or third party as part of a transfer of business assets through a merger or an acquisition. Should this happen, notice will be provided to you by posting to the Website or through other forms of communications.

The Company does not trade your personal information and contact information for gain without your written consent. All personal data collected and held by the Company will be kept confidential, but where disclosure is necessary for the Company to comply with any statutory obligations or requirements, or for the Company to provide services to you or to carry out the original purpose, or a directly related purpose, for which the personal data were collected, those data may be provided to the following parties (whether within or outside Hong Kong):

  • Competent court of law, law enforcement agencies, or other governmental or statutory authorities, institutions or organizations;
  • Company’s associated companies, contractors, agents, sellers or suppliers of the goods/services, or other service operators, who are involved in the sale and marketing, administration or provision of the Services;
  • Any other person under a duty of confidentiality to the Company including a member of its group of companies, IT consultants, data processors, auditors, accountants, or lawyers, which has undertaken to keep such information confidential; and
  • Banks, financial institutions, credit card issuing companies or debt collection agencies.

Any questions, comments, suggestions or information other than personal data sent or posted to our website, or any part of the site by you will be considered as voluntarily provided to the Company on a non-confidential and non-proprietary basis. We reserve the right to use, reproduce, disclose, transmit, publish and/or post elsewhere such information freely, including passing it to any associated company for example, in connection with the development and marketing of services and to meet user needs.

All reasonable efforts are made to ensure that any personal data held by the Company is stored in a secure and safe place.

All personal data collected is kept confidential to the best of our ability. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

5. Log File

As with most websites, we automatically gather non-personally identifiable information and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, data/time stamp, and clickstream data. We use this information, which does not identify users, to analyze trends, to administer the Website and to gather demographic information about our user base as a whole. We do not link this automatically-collected information to personally identifiable information.

6. Social Platforms

If you publicly post about us, or communicate directly with us, on a social media website, we may collect and process the data contained in such posts or in your public profile for the purpose of addressing any customers services requests you may have and to monitor and influence public opinion about us.

Please note that, if you choose to select that option, your activity on our Website will also be made available to social platforms such as but not limited to Facebook and Instagram, etc. If you choose to share our Website through such social media channels, your personal data (such as your name and the fact that you are interested in our service) may also be visible to all the visitors of your personal webpage on Facebook and/or Instagram, depending on your account settings. Your use of such social media sites is governed by the terms and conditions (including the privacy policy) of the applicable social media site.

We are not responsible for the processing of Personal Data or the privacy policy of such social media platforms. This Privacy Policy is not applicable to the use on such social media platforms.

7. Retention of Personal Data

In your dealings with us, we retain records of your online transactions for auditing and bookkeeping purposes. Our general policy is to retain the information for a reasonable period. We do not offer online facilities for you to delete personal data held by us.

8. Direct marketing

The Company intends to use the personal data collected from you in direct marketing communications and the Company requires your consent for that purpose. After receiving your consent, you may receive from us email and direct mailings containing promotional materials from time to time. We mainly communicate with you through email, and if you wish to unsubscribe the direct marketing communications, you can find and click on the unsubscribe link in each of the promotional email, and we will opt you out from the mailing listing without any costs payable by you. Alternatively, you can reach our customer service by mailing us at bruneblonde@bruneblonde.com for un-subscription.

9. Use of Cookies

A cookie is a small text file which is placed onto your computer (or other electronic devices) when you access the Website. We use cookies on the Website to:

  • Recognize you whenever you visit the Website
  • Gather information about your preferences, viewing and browsing behavior, online movements and use of the Internet
  • Keep track of the items stored in your shopping basket and take you through the checkout process
  • Conduct research and statistical analysis to help improve our services and to help us better understand our visitor and customer requirements and interests
  • Target our marketing and advertising campaigns and those of our business partners and advertisers more effectively by providing interest-based advertisements that are personalized to your interests
  • Make your online experience more efficient
  • Enable a higher level of security

The information we obtain from our use of cookies may not contain your personal data. Although we may obtain information about your computer or other electronic devices such as IP address, browser settings, browsing records, and/or other Internet log information, these informations may not be sufficient to identify you personally. To the extent that non-personal data is combined with personal data, we treat the combined data as personal data for the purposes of this Privacy Policy. In certain circumstances, we may collect personal data about you, but only where you voluntarily provide it by completing an online form, or where you purchase goods from the Website or use the Services.
If you want to disallow the use of cookies, you can do so on your own web browser. If you disable cookies, you acknowledge that you may not be able to use some of the functions of the Website.

10. Scope of Application

This Privacy Policy only applies to the Website.

11. Data Access & Correction

If you have any query in relation to the Privacy Policy or if you wish to access or correct your personal data held by us, please contact us in writing at:

Bruneblonde Limited, 31/F China United Centre, 28 Marble Road, North Point, Hong Kong

12. Amendment of the Privacy Policy

Our Privacy Policy may be amended from time to time without prior notice, and it will be published on the Website. You are advised to check it on a regular basis in order to obtain the latest version.